Chloe Zhao

PR DIRECTOR

B.A. in Media, Culture, & Communication at NYU, Zhao has a solid foundation in communication knowledge and wide connections in the media world. At her previous agency job at Karla Otto, Zhao garnered sensational and meaningful coverage for her beauty clients including Prada, Valentino, Byredo, Cire Trudon, Kjaer Weis, & Other Stories, etc. At GBM, Zhao successfully helped two of her clients turn into Forbes 30 Under 30, and used her knowledge of the hospitality media landscape to assist smaller brands build from scratch and gain national momentum. Zhao provides strategic oversight for clients where lifestyle, brands, culture, and entertainment intersect. She’s known for her holistic and tailored approach to PR and Marketing in the lifestyle industry. Specifically, she has helped many contemporary Chinese brands in the US enter and stay relevant to the target market. One of her expertise lies in effectively translating Chinese culture to the American audience.