Genesis Brand Management (GBM) is a full-service investment and management firm headquartered in New York, specializing in the global expansion of food and beverage hospitality brands.

GBM partners with leading brands to develop and operate outlets worldwide, offering a comprehensive range of expertise across business development, finance, operations, design, and legal strategy. This integrated approach creates an ideal foundation for brands to successfully enter and thrive in international markets.

With deep-rooted experience in both the U.S. and China, GBM brings a nuanced understanding of each region, serving as a strategic bridge while honoring and preserving every brand’s distinct identity.

GBM maintains its primary office in New York.

 
 
 
 

10+

Partners

10+

Projects

1

Offices

 
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CORE VALUES

We understand the importance of respecting and maintaining the brands that we partner with.

 
 

INTEGRITY

Operating properly, legally, and with integrity, to build a brand resonating with customers in the long run.  

CUSTOMIZED

Adapting and taking advantage of the unique resources and benefits of the these dynamic markets, pushing for ambitious growth.

EFFICIENCY

Providing clarity and guidance for our partners and approaching problems in creative and innovative ways.